LOS ANGELES (AP) — The Hallmark Channel reduce ties Thursday with favored star Lori Loughlin, a day after her arrest in a university admissions rip-off put the household-friendly community and extended Hallmark brand in uncomfortable proximity to a national scandal.
“We’re saddened by the current allegations surrounding the school admissions process,” Hallmark Playing cards Inc., father or mother firm of the Crown Media Family Networks group that features the Hallmark Channel, stated in a press release.
“We are not working with Lori Loughlin” and have stopped improvement of all productions with the actress for Crown Media channels, the assertion stated.
The corporate initially took a wait-and-see strategy after a federal investigation of the scam involving more than 30 mother and father, lots of them outstanding, was revealed Tuesday. Loughlin and her husband, dressmaker Mossimo Giannulli, are accused of paying bribes to realize their daughters’ school admissions.
Loughlin’s profession and the Hallmark Channel have been deeply intertwined. She’s been among its so-referred to as “Christmas queens” who topline a slate of fashionable vacation films, and in addition starred in the ongoing “Storage Sale Mysteries” films and the collection “When Calls the Heart.”
“It is a really feel-good, family values-sort channel, and clearly scandal is the other of that,” stated Atlanta-based mostly market strategist Laura Ries.
There was extra at stake than picture. “When Calls the Heart” tapes in Canada, and a decide ordered Loughlin’s passport to be surrendered in December after grudgingly allowing her to cross the border for work until then.
Loughlin has not but entered a plea within the case, and her lawyer declined comment Wednesday after her first appearance in a Los Angeles federal courtroom. Loughlin’s publicist declined comment Thursday on Hallmark’s determination to drop her.
The actress wasn’t unique to Hallmark. She’s reprised her position as Aunt Becky for Netflix’s “Fuller House” reboot of the favored collection that originated in 1987 on ABC. But the sitcom represents a fraction of the streamer’s flood of packages, whereas Loughlin has occupied an growing amount of Hallmark real estate since she starred in “Meet My Mom” in 2010.
She’s proved a dependable performer. Her 2018 holiday film, “Homegrown Christmas,” was probably the most-watched non-sports activities cable program the week it aired. In February, the season six premiere of “When Calls the Heart” was watched by a collection-greatest 2.5 million viewers, placing it behind solely “The Strolling Lifeless” in Sunday night time cable dramas.
“They undoubtedly have a components and you do should comply with the formulation. And in case you don’t, they rein you again in and say, ‘You must comply with. That is our format, this is what we do,'” Loughlin stated in an interview final yr with The Related Press concerning the Christmas films.
She stated the rigidity chafes a bit but referred to as the end result “heartwarming,” including, “You go to bed and you have no dangerous goals.”
The New York City native with a sunny smile proved a great match for the channel that makes a speciality of…